Foreign Trade Fair Programme

International Visibility – German Pavilion

The Foreign Trade Fair Programme is designed to support small and medium-sized enterprises (SMEs) in entering international markets. Through the German Pavilion, the official joint stand under the “made in Germany” brand, participating companies benefit from a subsidized platform for presentation at selected trade fairs around the world. The programme is a joint initiative of the Federal Ministry for Economic Affairs and Climate Action (BMWK), the Federal Ministry of Food and Agriculture (BMEL), and AUMA – the Association of the German Trade Fair Industry – and creates attractive framework conditions for successful market entry abroad.

Become a member!

Your Benefits at a Glance

Participating in the Foreign Trade Fair Programme offers German companies numerous advantages – from financial support to strategic visibility in international markets.

Cost-Effective Trade Fair Participation
With government funding, you benefit from reduced rates for exhibition space and stand construction. As part of the German Pavilion, you also receive a range of support services, including assistance with stand design.
High Visibility
Under the strong “made in Germany” brand umbrella, you gain enhanced visibility at international trade fairs. As part of the German Pavilion, you benefit from the positive reputation and increased attention that German technologies and solutions attract worldwide.
Organisational Support
From registration to on-site support – your trade fair presence is in professional hands. Experienced German implementation partners and German-speaking contacts handle the complete planning and coordination in close consultation with you. This gives you more time to focus on what really matters: building your business relationships.

RETech – Your Sector Partner in the AMP

As a partner of AUMA, RETech undertakes the following tasks as part of the Foreign Trade Fair Programme:

Identification of suitable trade fairs in the field of waste management and circular economy – based on member interests and market potential
Submission of proposals to include these fairs in the Foreign Trade Fair Programme
Promotion of approved trade fair participations within the RETech network and across our communication channels
Organisation of info events and webinars on the registration process in cooperation with key stakeholders – to provide basic guidance and answer essential questions
Technical presence at selected trade fairs as a contact person for the German waste management and circular economy sector